The marketing of oilseed rape is more straightforward than most commodities, with few markets to choose from and standardised contract terms. Consequently, varietal choice is based upon agronomic factors rather than consumer preference.
Choice of variety is based on a comparison of agronomic characteristics designed to meet individual growers conditions and still deliver the highest output. Within this choice new hybrid varieties are winning an increasing market share because of their adaptability. Trials currently demonstrate no yield advantage from hybrids over conventional varieties. But, in practice, hybrid’s indifference to nutrient, temperature and rainfall variation is providing growers with consistently high yields. Equally important is good autumn & spring vigour and high oil content, because of the accompanying bonuses!