January 2010 marks the completion of 30 years in the corn trade for one of the industry’s more innovative companies. In that time, Robin Appel Ltd has established itself as an expansive player in the UK grain market, serving farmers and consumers right across the country. The formula for their success is that first they portray the iconic corn merchant, the sort that has served the farming industry for more than 150 years. At the same time, they have perpetually and vigorously pushed the boundaries of innovation as their contribution to both modernising and sustaining the farming industry.

Robin Appel continues as principal, himself trading with farmers on a day to day basis, as do his fellow directors, Christopher Spedding (Wheat Director) and Jonathan Arnold (Barley Director), supported by a staff of fourteen.
Their trademark style of operation is a pre-emptive balance between ‘driving the desk’ and visiting farms. Through this they maintain an active understanding of the constantly evolving hopes and fears of farmers, which in turn spark the initiatives for which the company is held in high regard.
Their landmark achievements encompass the full spectrum of combinable crops, all of which they continue to enthusiastically support.
Their boundless optimism for the future is no more than a reflection of their past. Afterall, in the words of Voltaire:

"God is on the side, not of the heavy battalions,
but of the best shots."